Moving at the Speed of Mobile
Last month, the Chinese city of Chongqing began testing smartphone lanes—or designated sidewalks for pedestrians who are too…
Android Season Approaches
For the past several years Google has made a habit of releasing new Android products and software between…
When It Comes to Millennials, Perhaps Agility Is the Wrong Approach
Many marketers are struggling to keep pace with change, and it’s fairly obvious to young digital natives such…
The Untapped Power of the Superfan
Marketers who invest in reaching the ever-elusive influencer audience do so with varying degrees of success. Perhaps a…
DMN 40 Under 40 Recap
This week Direct Marketing News hosted its third annual 40 Under 40 Awards event at the Dream Downtown…
8 Ways to Increase Qualified Leads Through Email
Email has long been a lead-generation mainstay. But as the definition of a lead itself changes, marketers’ approach…
Kane Russell, Waterfall: DMN 2014 40 Under 40 Award winner
Kane Russell VP of Marketing, Waterfall Winning ways: As something of a networking guru, Russell turned a talent…
Lauren Tetuan, Deutsch LA: DMN 2014 40 Under 40 Award winner
Lauren Tetuan EVP, Director of Digital Media, Deutsch LA Winning ways: Senior executives often exhibit their fair share…
Kim Land, Herald-Journal: DMN 2014 40 Under 40 Award winner
Kim Land Marketing Director, Herald-Journal Winning ways: Few marketers can match Kim Land’s love for her company. Land…
Matthew Mierzejewski, RKG: DMN 2014 40 Under 40 Award winner
Matthew Mierzejewski EVP of Client Service and Delivery, RKG Winning ways: Mierzejewski loves golf. It’s a game of…