Is Native Advertising an Evolution or a Mutation?
Time has done little to dull the sting of John Oliver’s satirical rant against native advertising. With more…
Marketers Are Ready for Change
Marketers gathered on Twitter yesterday for a discussion about several of the marketing world’s hot issues—based around Accenture…
It’s Not Just Omnichannel, It’s Omnibrand.
The last thing marketers need now is yet another technology solution. Not because these technologies are superfluous or…
Gmail’s Unsubscribe Button Unlikely to Affect Marketers
In an official Google Plus update earlier last week, Google unveiled a new “unsubscribe” button for Gmail users.…
What Should Marketers Do When Brand Negativity Goes Viral?
It happens all the time. An irate customer takes to Twitter or Reddit and airs his bad experience…
CarMax Announces New CMO
Used car retailer CarMax announced today the appointment of Jim Lyski as its new CMO. Lyski, who previously…
Former Lenovo Executive to Head Digital Marketing at Interakt
Digital marketing agency Interakt announced today the appointment of Elijah Degen as global head of digital solutions. Degen…
Businesses Still Aren’t Prioritizing Video, Despite Consumer Preferences
Marketers and consumers alike seem to be aligned in their preference for video content, according to a study…
Airbnb Took its Rebranding Misstep in Stride
Popular travel booking service Airbnb rolled out a redesign of its brand late last month. The new logo,…
NinthDecimal Unveils Programmatic Mobile Audience Solution
NinthDecimal, the mobile audience intelligence company formerly known as JiWire, announced a new mobile audience buying service today.…