Yahoo Aims to Ensure and Verify Audience Deliverability
Yahoo announced today that it has fully integrated Internet analytics company comScore’s validated Campaign Essentials (vCE) into Yahoo…
Sitecore Adds Commerce Solution to Its Experience Platform
Customer experience management company Sitecore has announced a new addition to its Sitecore Experience Platform in Sitecore Commerce,…
Making the Case for Aggregate Data Over Individual Data
Big data conversations inevitably lead to discussions about data privacy. With good reason. Marketers have more information on…
Marin Software to Support Salesforce Data Integration
Revenue acquisition management platform Marin Software announced today several improvements to its current offerings, mostly predicated on the…
93% of Companies Are Ineffective at Cross-Channel Marketing
At 67%, the great majority of companies are prioritizing the integration of key marketing activities across channels, according…
Has the Relationship Between Reach and Engagement Changed?
The advent of social media has reinvented many elements of marketing, including the balance of reach and engagement…
Paramount’s Marketing Snafu Enrages Online Consumers
This week something went very wrong with the international marketing of Michael Bay’s forthcoming Teenage Mutant Ninja Turtles…
Sony Brings Data to Outdoor Advertising
Outdoor advertising is one of the oldest forms of marketing around, and its effectiveness can be assumed based…
As CMOs and CIOs Collaborate, There Will Be Growing Pains
Overlapping roles, accessible technology, and an abundance of data has compelled embracive marketing and tech collaboration. In fact,…
Twittersphere Abuzz With Negativity Over Pinterest’s New Brand Leader
It’s no secret that women comprise the lion’s share of users on Pinterest, the social media go-to for…