LinkedIn Acquires Bizo
LinkedIn, the business professional equivalent to Facebook, has announced it will acquire business audience marketing company Bizo for…
Email Opens Have Increased While Clicks Remain Static
Marketing services firm Epsilon has released the results from its 2014 Q1 Email Trends benchmark study. The study…
Mobile Attribution Is a Work in Progress
Nearly 86 million Americans shop on their smartphones, according to comScore. However, an estimated 40% of shoppers use…
Is Reliance on Email Stifling Lead Nurturing?
Email has long led the pack when it comes to the most effective channels for lead nurturing, but…
In the Age of Storytelling, Is the CTA Still Viable?
Though today’s increasingly inundated consumer may find static marketing wanting, they still respond reasonably well to engaging calls-to-action…
If Only Engendering Loyalty Was as Easy as Clicking Your Heels
Rack Room Shoes may be fashionably late to the loyalty party, but with its stylishly modern points program…
5 Ways to Enhance the Value of Social
It was once the great charge of marketers to attract as many customers as possible across as many…
Bloomberg Names Bigley CMO
Business and financial news publisher Bloomberg LP has announced Deirdre Bigley as its new chief marketing officer. Bigley…
45% of Millennials Aren’t Compelled by Content
Savvy marketers recognize the value of content and embrace its future impact. These marketers have devoted countless resources…
Facebook Serves Up Multi-Product Ads
Facebook has announced new features for its Custom Audience tool, most notably the ability to serve multi-product ads.…