How to Leverage the World Cup Without Sponsorship
The games are well underway, and so are some elaborate marketing campaigns, many of which come from official…
5 Ways to Evolve Your Marketing to Omnichannel
Contemporary marketing has been deeply influenced by the titanic shifts in customer culture largely brought about by technology.…
What the Amazon Phone Could Mean for Marketers
Updated Friday, July 25, 10:42 a.m. Amazon’s Fire Phone is now available exclusively on AT&T’s network. Updated Wednesday,…
Busting Myths on Email List Hygiene
Deliverability long has been a concern for email marketers. It’s that concern that fuels marketers’ ongoing conversation over…
Tumblr Sponsored Posts Now Promoted Across Yahoo
The Yahoo-owned blogging behemoth announced today that content marketers and native advertises can now promote their sponsored Tumblr…
Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers
Many consumers have come to expect a degree of personalization in digital marketing. Rarely, however, are those personalized…
Consumers Are Happy With Ads in Free Media
Digital consumers are happy with the current online media model. In fact, 59% don’t currently pay for access…
PwC Announces Digital Services Business
Consulting firm PricewaterhouseCoopers (PwC) announced today the formation of its Digital Services business, a consulting division focused on…
IBM Watson Partners With Genesys
IBM Watson, the IBM division behind the Jeopardy-winning natural language artificial intelligence, announced yesterday its new partnership with…
Loyalty Customers Want Non-Transactional Rewards
Customers are much more likely to engage with brands today than ever before; due in no small part…