Instagram is Adding Transparency to Influencer Marketing
It seems that a better influencer marketing system — one with more transparency and accountability — is rising…
Patreon is Bringing CRM to Creators
Patreon, a platform where fans can directly support and pay their favorite content creators — is taking cues…
Marketing Hall of Femme 2017 Highlights [Video]
The 2017 Marketing Hall of Femme was one of our best events yet. The day was packed with…
Apple is Bringing Analytics to Podcasts
During its developer’s conference Friday, Apple announced a major change to its podcast app, formerly known as iTunes…
Meet the Marketer: Jackie Lamping
Lamping entered the marketing world with a keen interest in the psychology of people and why they buy…
Exploring the Future of OTT Video
Video is one of the most exciting and effective marketing channels today, and it’s only getting better as…
One on One: Music, the Great Unifier in these Divided Times
It seems politics has been the great divider of Americans these last couple of years, and this division…
Why Marketers Should Care about Massachusetts’ Tax on Cookies
Early last month, the Massachusetts Department of Revenue released a document detailing its plans to require remote sellers…
What’s the Deal with Digital Direct Mail?
Direct marketing has a long and storied history as a powerful channel for ROI, as well as for…
One on One: Advertisers and Content Ownership
How long does your company have the rights to a talent’s image? What media can the image be…