ExactTarget Partners With LINE
The Salesforce-owned ExactTarget Marketing Cloud recently announced its partnership with LINE, a free communications app for both mobile…
Does Digital Transformation Drive Customer Centricity?
It wasn’t so long ago that digital began to completely disrupt marketing. Indeed, digital has permanently reshaped the…
Forensiq Appoints New CMO
Programmatic advertising fraud prevention company Forensiq announced the appointment of Dean Harris as its new CMO. Harris has…
Customer Centricity is Proving Profitable for B2B Brands
Customer-centricity seems to be dominating much of today’s B2C conversation. There’s no doubt consumers increasingly prefer brands that…
Direct Mail Still Kounts
Between a financially beleaguered postal system and the general efficiency offered through digital marketing, critics argue that direct…
Does Content Marketing Measure Up?
The ever-increasing popularity of content marketing shows that most marketers are well aware of its advantages in terms…
B2B Companies Should Care About e-Commerce Too
Generally speaking, e-commerce conversations are spoken in the language of B2C. However, new research from Forrester Consulting has…
Simulmedia Announces Cooperstein as New CMO
TV ad targeting company Simulmedia has announced David Cooperstein as its new CMO. Cooperstein, a former Forrester Research…
Vibes Revs Up Mobile Loyalty Programs
Mobile marketing technology company Vibes released an update to its mobile Wallet Manager solution today. The new Wallet…
Rovi Releases World Cup Metadata
Entertainment discovery company Rovi has announced the worldwide availability of its 2014 World Cup metadata through Rovi Video.…