Has Email Marketing Finally Evolved?
For years marketing industry pundits have belabored the importance of list hygiene and management. And an entire industry…
Look Alive, Travel Marketers—Vacations Ahoy!
“Happy Friday!” means so much more on the eve of Memorial Day weekend. While marketers prepare to relish…
How Millennial Media Habits Affect Marketers
As millennials continue to grow in population and buying power, their disruptive behaviors and mysterious preferences have forced…
Temkin Releases 2014 Customer Service Ratings
Given all of the talk of omnichannel marketing and de-compartmentalizing business structure, one might assume top-tier customer service…
Hawthorne Direct Announces New CEO
Hawthorne Direct, a full-service agency that has operated for 28 years, announced today the promotion of Jessica Hawthorne-Castro…
It’s High Time for Personalized, Dynamic Emails
The email blast has been a marketing staple since the advent of digital mail. The practice has fallen…
Social Ad Revenues to Reach $15 Billion by 2018
Social media ad revenues will grow to $15 billion by 2018, a 24% compound annual growth rate (CAGR)…
5 Ways Marketers Can Improve Localization
It’s easier, and more practical than ever, to zero in on locality in today’s always-on, constantly connected, and…
7 Skills New Marketers Must Master
Marketers often ponder what success requires in today’s data and technology-driven environment. Top marketers are agile, they listen,…
Is Your Marketing Customer-Centric?
Today’s customer is growing accustomed to researching and purchasing across multiple channels, even for a single transaction. The…