White House Supports Self-Regulation in Data-Driven Marketing
The White House released a report yesterday on Big Data and privacy that largely supports data-driven marketing and…
Bell and Howell Partners With Experian
Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list…
Facebook Announces Audience Network at F8
Facebook has officially announced the availability of Facebook Audience Network, giving marketers access to more than one million…
Shares: New and Improved Word of Mouth
Online content sharing and recommendations now hold more sway over consumers’ buying decisions than brand, or even price,…
Criteo Brings First-Party Cookies to Mobile
Personalized mobile advertising company Criteo recently announced the global release of its comprehensive mobile advertising solution. This mobile…
Have Marketers Outgrown Multichannel?
Unexpected changes and advances in technology have certainly done one thing for marketers: propel omnichannel strategies to the…
8 Ways to Succeed in Today’s Marketing Environment
Marketing in 2014 is almost an entirely different business than it was just five years ago, let alone…
Data Byte: Mobile Marketers Aren’t Pushing Push Notifications
Though many mobile marketers continue to invest in push notifications, few actually use the medium for marketing messaging.…
6 Mobile Marketing Must-Have’s
As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today’s savvy, agile…
In a World of Technological Novelty, Execution Prevails
Marketers today enjoy an unprecedented technological advantage in delivering the right messages to the right people. At the…