Retailers Need to Revive the Rebate
Amazon’s ubiquity will likely remain undisrupted as the world continues to digitally mature. That’s no small amount of…
Social Media Shouldn’t Be an Echo Chamber
Social media’s rapid accent to ubiquity has proven to be one of the most disruptive changes to marketing,…
Data Byte: Interactive Ad Revenues Exceeding TV for the First Time
The Interactive Advertising Bureau (IAB) reports that interactive advertising revenues rose to $42.8 billion in 2013, beating out…
How Mentoring Helps Marketers Rise to the Challenge
Marketing is a fast and fluid field, one that’s especially susceptible to the transient nature of digital technology.…
News Byte: Bizo Adds Multichannel Nurturing to its Platform
Marketing automation provider Bizo announced its Multichannel Nurturing offering, a new feature for its automation platform that aims…
News Byte: Search Advertising Starts 2014 Strong
It’s not quite a month out of Q1 and paid search advertising is already having a good year,…
News Byte: Comcast Expanding Global Ad Delivery Through Partnership
At more than 10,000 clients, cable and internet service provider Comcast is something of a domestic powerhouse in…
Data Byte: Big Gains in Shareability and Responsive Content
People are sharing digital content more than ever, with 93% of respondents to the “Content Fitness Test Report,”…
Data Byte: Few Companies Are Committing to Customer Experience
The good news is that 81% of businesses believe that customer experience is more important than three years…
The Fruits of Sales and Marketing Collaboration
Customers in 2014 have near unlimited access to data and information, which in some cases can diminish the…