Data Byte: Barriers Stalling Retailers’ Quest for Omnichannel
Omnichannel marketing may be at the top of retailers’ wish lists, but it’s still just a wish for…
Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes
Virtually every B2B business in the 21st century uses some form of lead generation process, be it digitally…
Is the Inbox Out for Mobile?
As consumers continue to adopt mobile in more aspects of their daily lives, marketers are close on their…
Q&A: When (and How) to Bust Down the Data Door
John Foreman learned an important lesson from the 1992 movie Sneakers. There’s a scene in which Robert Redford…
A Toast to Marketing Attribution
Client: Wine Enthusiast Vendor: Convertro Objective: To indentify top and underperforming affiliates using algorithmic marketing attribution The Challenge:…
The Duality of Programmatic Ad Buying
As with most digital process in the post-Web 2.0 world, programmatic ad buying was a big deal before…
IBM to Invest $100 Million to Digital Marketing
In response to what it sees as “a global demand for data driven experiences,” IBM announced yesterday that…
Ethics: The Achilles Heel of Big Data?
Big Data is changing the world in ways that are both interesting and terrifying. As marketers accumulate more…
News Byte: IBM is Said to be Pursuing Silverpop
IBM appears to be in talks with marketing automation company Silverpop, according to an article published by the…
News Byte: Facebook’s Been Busy
The tech behemoth has done a lot more than stir over the last few months. Facebook announced that…