What’s Better Than an Ad? An Experience.
Why do so many people pay a premium for Build-a-Bear teddy bears when, at their core, they’re not…
News Byte: Facebook Buys WhatsApp for $19 Billion
Facebook recently announced its acquisition of instant messaging start-up WhatsApp for $4 billion in cash and approximately $12…
Marketing Automation to Hit $1.9 Billion by 2020
Marketers pumped some serious cash into marketing automation software (MAS) sector last year. Should the current trajectory continue,…
News Byte: Oracle Eloqua Debuts New Features
Oracle Eloqua announced today that the company has updated its marketing automation services platform with new features that…
News Byte: Infor Partners With AwarenessHub
Infor, a business application software company, announced today its partnership with social marketing platform AwarenessHub. This is Infor’s…
Online Retailers Feeling the Winter Blues
Consumers may be purchasing more online, but they’re not necessarily thrilled with the online purchase experience. For example,…
News Byte: Syniverse Names Clark CMO
Syniverse, an international B2B mobile communications company, announced the promotion of Mary Clark to CMO. Clark, who’s replacing…
Put Data First and Get First Place
When revamping a website, the best guide is the user. Sunrise Senior Living knows this firsthand, having relaunched…
News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013
Revenues rose by 2.4% to $7.12 billion in 2013 at agency holding company Interpublic, which announced its full-year…
The Sky Isn’t Falling for Direct Mailers
While legislators continue to debate over the looming postage increases, direct marketing consultant and mailer Craig Simpson remains…