News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue
Digital marketing generated for 40% of Publicis Groupe‘s revenue in Q4 2013 and 38% for the year, according…
Mobile Advertising Reigns Supreme in Dining Industry
Marketers in the quick service restaurant (QSR) industry have something of a Holy Grail on their hands in…
News Byte: 360i Announces New CEO
International digital marketing agency 360i announced today the appointment of Sarah Hofstetter as its new global CEO. Hofstetter…
If the Cookie Crumbles, So Will Ad Revenues
Everyone from legislators in Washington to the horde of privacy activist online has had harsh words for internet…
The Key to Innovative Marketing Is Relevance
Many marketers struggle when it comes to innovation. A few tech start-ups managed to obliterate the status quo…
News Byte: SmartFocus Partners with Ensighten
Just a week ago SmartFocus made headlines with the global availability of Infor Epiphany, a joint marketing automation…
News Byte: DG Rebranding Following Extreme Reach Sale
Ad management and distribution platform DG will completely reboot and rebrand as Sizmek Inc. (SZMK), following the recent…
Senators Decide to Move Postal Reform Bill to the Senate Floor
Updated 9pm, 2/6/14: To the chagrin of direct mailers and marketers, Senators approved a revision of Section 301…
Acquisition Is a Leading Trend Among Leading MRM Providers
IBM, Infor, SAS, and Teradata are among the companies in the Leader quadrant of Gartner’s “Magic Quadrant for…
News Byte: Twitter Talks Ad Relevance and Reports Earnings for 2013
Twitter (TWTR) held its initial earnings call today for Q4 2013. The social network, which went public last…