Exact Media Unveils Smart Sampling Network
Exact Media has announced the launch of its Smart Sampling Network. The company plans to use the service,…
News Byte: Alliance Data Retail Services Appoints New CMO
Data-based marketing solutions company Alliance Data announced in a release today the appointment of Jami Dewolf as CMO…
Bizo’s Growth Could Indicate a Further Shift Toward Marketing Automation
Marketing automation played a key role in Bizo’s growth last year, which could indicate an increase in marketers’…
Mobile Shopping Is the New Normal
Mobile marketing is poised for takeoff as smartphone use as a shopping tool increases among consumers, a recent…
Auto Ads Generated Huge Search Lift During Super Bowl
Millions of dollars in Super Bowl ads seemingly paid off for the auto industry last night. Ads for…
Who Really “Owns” Customer Data?
Marketers have an advantage in the wealth of data available to them. No piece of customer information is…
News Byte: HBC Appoints Michael Burgess President of Its New Digital Division
Hudson’s Bay Company (HBC), the parent company of the Saks, Lord & Taylor, Hudson’s Bay, and Home Outfitters…
News Byte: Infor and SmartFocus Announce Strategic Partnership
Businesses applications provider Infor and campaign management platform SmartFocus announced a new partnership today, along with the global…
News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4
Act-On Software, a marketing automation platform recently acknowledged as one of the best lead-to-revenue-management (L2RM) providers for small…
Could Marketers Have a New Touchpoint in Proximal Identity?
Marketers may now have another viable channel in their brand’s proximal identity. Proximal identity refers to the name…