Collaboration May Be Key to Improving Customer Acquisition
It takes more than the marketing arm to pull in new customers these days. “Killer creative doesn’t get…
When (and How) to Bust Down the Data Door
John Foreman, chief data scientist for MailChimp.com, learned an important lesson from the 1992 movie Sneakers, a lesson…
The 10 Most Essential Skills of the Modern CMO
Today is a period of crucible for CMOs. New channels and touchpoints abound, bringing a deluge of data…
Facebook, Brand Consistency, and Personalization Influence Consumers
It’s time to spruce up that company Facebook page. About 38% of consumers who interact with brands online…
News Byte: ePrize Rebrands as HelloWorld
ePrize, a marketing and promotions service platform, announced a complete rebranding under the new name HelloWorld. This comes…
Q&A: Why Big Data Works
As a term, Big Data has become a bit too nebulous and loaded. Bestselling author and distinguished IT…
CMOs Are Measuring Big Data all Wrong
CMOs dream of creating omnichannel marketing paradises, but their failure to harness the intelligence of Big Data is…
News Byte: Rosetta Founder Chris Kuenne Steps Down
Publicis Groupe announced today that Chris Kuenne, Founder and Chairman of Rosetta, has stepped down from his role…
News Byte: Twitter Partners With Datalogix and Merkle
Merkle and Datalogix both announced partnerships with Twitter today that will bolster targeting capabilities of the social network’s…
News Byte: OgilvyOne Names Kutschinski Chief Creative Officer
OgilvyOne Worldwide today named Michael Kutschinski its new global chief creative officer, replacing Jan Leth, who is retiring.…