Online Video is Evolving into Shared Viewing
Tumblr is the latest in a growing list of companies experimenting with a new trend in online video,…
LIDS Tips its Hat to Social Media
LIDS, a sports apparel company that rose to prominence on the back of its stellar selection of ballcaps…
Compliance, Content, and Time are the Keys Great to Native Ads
Today’s companies have much more to sell today than just their core products and services. They want to…
Snapchat Aims to be the Online-to-Offline Conversions Social Network
Snapchat unveiled a new ad product Wednesday called “Snap to Store.” The product gives Snapchat advertisers the ability…
One on One: Enter the GIFs, says David McIntosh
Emojis took the marketing world by storm over the last couple of years, but have since settled into…
Influencer Marketing is Creeping into Alexa
The massive publishing company Hearst Corp. launched a new Amazon Alexa product (skills, as Amazon calls them) last…
YouTube is Getting Safer for Brands
A new YouTube monetization policy announced last week makes it impossible for channels to run ads on their…
Ralph Lauren’s Store Closure Might be an Omnichannel Blessing
Image source: Thinkstock.com Ralph Lauren announced this week that it will no longer develop its new eCommerce platform…
One on One: Tapping the Hidden Potential of Podcasts
It’s undeniable that the media landscape has changed considerably for marketers over the last decade or so. Traditional…
Why Email is the Common Denominator for Zillow Brands
Image source: Thinkstock Like most areas of business, the internet brought huge quality of life changes to the…