Why “Omnichannel” Continues to Frustrate Retailers
Image source: Thinkstock There can’t be too many business professionals more tired of discussing the nebulous concept of…
Advertising to the Ad Block Geeks
Geeks and nerds used to occupy a highly marginalized social segment. They were so other, and so persecuted,…
Why Cookie-Based Marketing Endures
Image source: Thinkstock Any marketer working in digital across devices knows that mobile is quickly becoming king, and…
For this Marketing Professor, Fundamentals Endure
The practice of marketing has evolved almost to the point of being unrecognizable from what it was 20…
How Apps Could Finally Take Flight for Marketers
Image source: Thinkstock Mobile is a complex marketing channel, and it’s difficult to truly normalize or standardize a…
One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo
Immigration remains a hot topic politically. But, one of the largest immigrant groups, Hispanics, is poised to command…
Why Marketers Should Be Excited About Unlimited Data
Mobile marketing has grown significantly over the years, and it’s grown under the constraints of tiered mobile data…
UGC Is Performing Better than Brand Posts on Facebook
Facebook made headlines last year when it revealed that it was running out of advertising space in its…
The IoT and Data Sharing are Reinventing Loyalty
Image source: Thinkstock The familiar triple play of cloud, social, and mobile laid the foundations of more personalized…
What YouTube’s Super Chat Means for Marketers
Google’s video powerhouse YouTube has finally started rolling out an in-app, mobile live-streaming feature, according to the company’s…