Politics Consumed the Super Bowl on Social Media
Image source: Thinkstock Social media was predictably buzzing before, during, and after Super Bowl LI. Much of this…
Email Marketing Survives Gmail Tabs
Marketers were understandably concerned in 2013 when Google announced a new tabs feature for Gmail. The new tabs…
Two-Day Shipping Won’t Close the Gap Between Walmart and Amazon
Walmart today announced a new free two-day shipping model that doesn’t require a membership. Shoppers need only spend…
Marketers: Basics Come Before A.I.
For all the excitement AI has generated in marketing circles lately, there’s a strong possibility that marketers may…
Plotting the Future of Entertainment Marketing
Entertainment brands often go overlooked by the broader business community as innovators. Not because they don’t innovate, but…
B2B Tech Vendors Need to Win Trust
The buyer journey is in an enhanced state of flux for all businesses these days, but discussions around…
How a New Interface Changes Marketing on LinkedIn
LinkedIn received a major makeover to its user interface recently. It’s an effort that’s been in A/B testing…
Does Non-TV Super Bowl Marketing Make Sense?
Image source: ThinkStock At this point, the Super Bowl is as much a marketing extravaganza as it is…
Skedaddle, A New Mobile Marketing Opportunity
Image source: Thinkstock Literally mobile marketing? It’s a possibility when attractive demographics are self-selecting to travel in the…
Temptu Harnesses the Beauty of UGC
Influencer marketing is an old concept, despite the increased attention it receives today. Marketers have always relied on…