Get The Best From Machine Learning With Dashboard Sets: Analytics Corner
As organizations increasingly turn to machine learning applications to support decisioning, marketing managers must reassess what kind of…
National Hispanic Heritage Month: How To Use Data to Reach Hispanic Consumers
In honor of National Hispanic Heritage Month, DMN is taking a closer look at how marketers can better…
Reaching Valuable Audiences on YouTube: Analytics Corner
One of my dearest friend’s youngest daughter, London, once asked me to take her to several stores for…
7 Ways To Improve Landing Page Performance For Customers On The Go
Landing pages have been an important tactical element in digital marketing since the first PPC ad. They are…
A Platform Approach to Attribution: Analytics Corner
Attribution — the process of assigning sales outcomes to one or more channels – can seem less like science…
How Search Query Reports Can Help Train Chatbots: Analytics Corner
The cool aspect of analytics is that not every report or tool outlives its usefulness. In fact, new…
Choosing the Right Visuals for Data Visualization: Analytics Corner
Data has become a vital resource for businesses to understand how their strategy is advancing. Successfuly picturing that…
From Google AdWords to Google Ads
Every year, it seems, there’s a big marketing tech news event. A contender for this year’s MVP of…
When Brands Flip Like Pancakes
Fans of the musician Prince remember the ruckus raised when the famous singer changed his name to a…
The Rise of Governance-as-a-Service: Analytics Corner
If you look at Twitter comments from marketers, you’ll easily spot a few privacy policy jokes alongside serious…