How Geospatial Data Should Influence Analytics Strategy: Analytics Corner
It has been fascinating to watch analytics evolve from measuring web statistics to take account of data from…
Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner
In an earlier post on time series, I explained how a time series data set has to be…
How To Use Time Series Data in Advanced Analytics: Analytics Corner
When we think of analytics, we sometimes think of a time series graph — a glimpse of data…
How Brands Can Better Address African-American Consumers
When marketers think about demographics, they sometimes default to basic parameters — age, gender, marital status, income. But…
The Third Party Is Over At Facebook: Analytics Corner
Analytics practitioners have long faced attribution and privacy issues regarding third party data sources. But the fallout from the Facebook-Cambridge Analytica…
How Blockchain Impacts the Analytics Stack: Analytics Corner
It’s not atypical for the tech world to get excited about a technology – and for marketers to…
Analytics Reporting Must Keep Up With AI: Analytics Corner
AI has captured the imagination of marketers as much as the movie Star Wars captured the imagination of…
How to Develop Customer Micro-moments: Analytics Corner
How do marketers show that their brands care for their customers? Thanks to personalization strategies for digital advertising,…
AIDA versus Micro-Moments: The Differences That Matter
Movie fanatics who have seen the film Glengarry Glen Ross remember the character Blake with his fiery sales-motivation…
Why Social History Is Important For Retail Trust
Get Our Ebook: What’s Next In High-Tech Retail? Society and culture are becoming factors in algorithms in ways…