How Shadow Analytics Disrupts Intent Marketing: Analytics Corner
These days, connecting marketing to a customer’s intent is one of the holy grails of the space. Intent…
Why Twitter 280 creates a 360 in Analytics: Analytics Corner
On November 7, Twitter increased the number of text characters in tweets to 280, doubling its iconic 140…
How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner
Cloud services have become an essential digital transformation platform for business, allowing technology to build new business models…
A Look at Google Chatbase: Analytics Corner
More than ten years ago, the marketing world grew accustomed to Google Analytics, the measurement solution soon becoming…
How to Avoid the Shopping Cart Blues: Analytics Corner
Most people will only want the sad kind of blues that comes with music. For retailers, that sad…
How Machine Learning Can Build Brand Value
The traditional purpose of a SWOT analysis is to help evaluate how a business is positioned against its…
From Pumpkin Spice Metrics to Year-Round Loyalty
Over the years the fall and winter have underlined the need for understanding seasonal sales. Customers are used…
The Rise of Product Analytics
Analytics is starting to splinter into segments in a way analysts have dreamed about. One space that has…
What is Clustering, and Why Should Marketers Care?
Clusters are now the latest way for marketers to discover new customer segments Marketers face a plethora of…
How Analytics Helps Price Optimization Decisions
Amazon’s quick price cut for Whole Foods, and investor concerns about Blue Apron, together place a spotlight on…