How To Use Image Search To Enhance Marketing Strategy
Online search is a routine practice among consumers and marketers alike. Need some information on a product? Just…
The Best Strategies for Voice Search
As a marketer, you’ve certainly paid attention to Amazon’s recent success. But you’re also paying attention to machine…
The Rising Value of Podcasts To Digital Marketing
Every time I go online, I come across posts on marketing covering all sorts of topics, like search,…
The Force Awakens For Retail: Re-imagining Digital Strategy
Amazon‘s acquisition of Whole Foods Market signals to marketers that analytics and data acquisition are now essential investments…
How Content Mapping Is Key to Effective Social Media Strategies
Every kind of important journey needs a milestone – a marker to guide steps along the way. No…
How To Make Media More Effective for Cross-Device Marketing
Getting a message across to customers has been more complex. The rise of cross device access to media…
Alternative Design Facts v. Real Facts in Digital Marketing
The public struggles to parse fact from fiction on the latest political and societal news story, but marketers…
Google Optimize: A Closer Look
No matter if the sport is basketball, soccer, or baseball, individual players always seek ways to refine their…
Chatting About Your First Chatbot
Everyone has limited time. One software solution meant to save consumers time is a very chatty one—one that…
Measuring The Shift In Retail
Al Green’s popular song “Let’s Stay Together” may be about personal relationships, but its title is probably more…