Identifying Data Bias Early
Everyone loves an employee who comes to work early, a student who arrives early to class, or a…
BigQuery Through The Eyes of Looker
By now everyone with a stake in big data – which is probably just about every business person…
Deciding The Right Data for A Data Layer: A Primer
The rise of marketing tech has brought forth countless new technological solutions. But their implementation has been increasingly…
How Blending Outside Data With SEO Brings More Customers
Late last year, I wrote about Google Data Studio, and its relationship to big data tactics, such as…
Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong
In part one, I wrote about a few sources to verify when your analytics data is skewed. In…
Inflated Data Part One: What to Do When An Analytics Report Looks Wrong
So there you are, taking a brief look at the reports, and you notice that the data seems…
An ABC of Header Bidding
If you are a publisher, or a marketer for a publisher, you have certainly paid attention to programmatic…
They Came By Tweet, They Came By App, and They Left A Message
For marketers, the adoption of smartphones by consumers as intimately responsive personal devices has put the magic puzzle…
Building an Affinity for Ethical Analytics
Politics was once a distant topic from the world of consumers and brands. But 2016 proved to be…
Email marketing in the age of programmatic and IoT
While attending a panel at the MBO15 digital marketers conference earlier this year, I listened to a marketing…