How Brands Should Express Themselves on Social
It’s hard to know when to jump into a conversation at a gathering, particularly when it’s a somber…
4 Practical Steps to Align Email Marketing with the IoT
With all the buzz about the Internet of Things, and other innovations, marketers can easily overlook the vital…
How Machine Learning Will Change Analytics
In business you have to look at digital usage measurements as chess pieces—what pieces are on the chessboard, how…
How To Read Analytics Clues for a Cross-Device Marketing Strategy
Marketing at its core is about imagining how to connect to a customer, but if you are like…
Welcome to Social Commerce 2.0
Can you sell products on social media? Marketers may have once doubted the possibility of doing so, but…
Google Data Studio: A Closer Look for Marketers
In my recent article on “tidy data,” I compared cleaning data to sorting clothes. Well, many marketers are…
How Tidy Data Helps Marketers Prepare for Machine Learning Strategies
When you do your laundry, you fold the clean clothes and put them into a specific drawer—folded socks…
AI Amy and the Customer Experience
Virtual assistants supported by artificial intelligence have been high profile over the last few years, buoyed by growing…
The IoT Brings Risks As Well As Opportunities
Far ranging. That description certainly fits IoT devices, from technology deployed to support an IoT environment to the…
How Programmatic Strategies Bring Campaign Success
If there has been one popular protocol among marketers, it’s the programmatic, automated responses that create a more…