3 real-time marketing lessons to learn from Gatorade’s LeBron James fiasco
Last week during the first game of the NBA Finals, between the Miami Heat and the San Antonio…
The best tips for word of mouth marketing from the WOMMnext conference
Word of Mouth (WOM) marketing is not merely another tactic when it comes to an earned media strategy.…
How Pepsi Max conquered social media using basketball players in makeup
My first introduction to Pepsi Max was at South by Southwest, 2011. With little to no sleep and…
What brands can learn from Banksy
Since October 1, Banksy, the secretive British Street artist has taken walls, delivery trucks and existing graffiti from…
Hip-hop artist Drake is now a brand evangelist for the Toronto Raptors
In a sport like basketball and in a league like the NBA where players are larger (and taller)…
Five essential apps for content creation and community management
“Community manager wanted: Smart, witty copywriter, with skills in video editing, photography and photo editing, light coding, client…
Three tips for creating native advertising and branded content
You’ve heard the terms. You’ve seen the content. But how can you make it work for you? In…
How Mercedes turned Millennials into brand advocates
Mercedes’ brand heritage dates back to 1886. Throughout the brand’s history the luxury vehicles were geared towards people…
Five ways Chobani is fueling its earned media success
From Vines that will blow your mind to a “talking about this” percentage on Facebook that most social media…
Earn Media with a Compelling Story and an Unforgettable Experience
Shareable stories start with dynamic storytellers, and storytelling for brands, from startups to the Fortune 100, is no…