Ronn Torossian
9 posts
Ronn Torossian is the Founder & Chairman of 5WPR, one of the largest independently-owned PR firms in the US. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.
Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations," which is an industry best-seller.
OpenAI’s Decision to Fire and Rehire Sam Altman Sparks Controversy; Raises Questions
OpenAI, a leading AI research organization, experienced leadership turmoil when its CEO, Sam Altman, was abruptly fired by the board…
Mastering the Art of Corporate Communications in the Digital Age
Corporate communications is a crucial discipline for organizations to succeed. In today’s digital age, where information spreads quickly,…
Influencer Marketing and Public Relations
These days, most consumers are a lot more demanding and smarter than they used to be. Mostly this…
Essential Instagram Features for Businesses
There are a handful of features that every company should be using to promote itself on Instagram. This…
Niches Commonly Used by Social Media Influencers
Niche means a specialized segment of the market, a specific subset, or a particular demographic. Also, niche has…
Navigating Social Media Platforms During a PR Crisis
Social media platforms have shifted the way that both customers and companies communicate with each other. This is…
Managing Marketing Campaigns
The best way for companies to manage their marketing campaigns is in a few different stages. They include…
Content Strategy for LinkedIn
LinkedIn has a lot of opportunities for business owners as it helps businesses to connect with customers, meet…
Social Media Marketing Tips
Companies must start investing a lot more in social media and public relations marketing efforts than they used…