Q&A with Dan Springer, chairman and CEO, Responsys
Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising…
Pottery Barn prevents email opt outs
After buying some pillows from Pottery Barn a few months ago, I landed on their catalog and email…
Timed emails improve response for b-to-b marketer
Wasp Barcode Technologies, a Plano, Texas-based small business that manufactures barcode software for other small businesses, recently turned…
E-books finally dust print on Amazon
Twelve years after it sold its first book, Amazon now sells more e-books than printed copies. The e-commerce…
Agency Business Report due out in June
We’re in the throes of putting together our annual Agency Business Report that examines the financial health and trends among…
Proximity gets new chief in North America, globally
Proximity Worldwide has named agency veteran Andrew Bailey chairman of North America, a new position at the digital…
Continual testing on Tafford Uniforms’ ?e-commerce site lifts conversion rates
Client: Tafford Uniforms Vendor: Monetate Outtake: Medical uniform ?supplier wanted to improve ?its e-commerce sales as it ?continued…
Tracked by your mobile
Apple is storing a detailed – unencrypted – summary of where its iPhone and iPads travel, according to…
Airlines still don’t get it
This is the chart I encountered when trying to figure out how to use existing miles to upgrade…
Minor league team, major league email
While the first crack of the bat on March 31 signaled the opening of the 2011 Major League…