Livescribe pushes smartpen with online marketing
Livescribe launched a multimillion-dollar integrated marketing effort July 19 to back the release of its Echo smartpen. It…
Q&A with Chris Thompson, founder of ‘About Foursquare’
In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.…
Ford’s CMO gets promoted
Ford shuffled its top executives around this week, including adding new duties for CMO Jim Farley. Beginning August…
Fictional site for Microsoft’s developer push
Microsoft quietly launched an unbranded website last month, working with its direct marketing agency-of-record, Wunderman, that aims to…
Big brands consider Facebook’s social context ads
A recent report in The Wall Street Journal pointed to stepped up efforts by Facebook to pitch “social-context…
H&R Block bets on customer service for turnaround
Tax-preparation firm H&R Block is boosting customer retention with a long-term strategy to return its focus to client…
Report: Majority of social networkers ‘friend’ organizations
Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or “liking”…
In search of better social incentives
Can I vent for a minute? OK, I will. I’ve been using Foursquare for about a year now,…
Coty taps Rapp for digital work
International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its…
Saab’s return heralded by marketing – not dealers
Bloomberg reports today that the new owners of Saab (you’ll recall that General Motors sold the brand in its…