Martha Stewart applauds Twitter’s business applications
Martha Stewart, head of media company Martha Stewart Living Omnimedia, praised the role social media has played in…
Q&A: Mark Gaydos, VP of marketing, VirtuOz
The head of global marketing at VirtuOz, a company that provides virtual chat agents for the websites of…
Dell ‘Wide Open’ marketing campaign introduces services division
Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company’s new tech services division,…
Steve Madden’s online sales jump after site redesign
Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site…
From the floor of IRCE 2010…
Walking the show floor today at the Internet Retailer Conference & Exhibition (IRCE), I’m amazed at the number…
GM to return to Super Bowl advertising
After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according…
Sharper Image releases first catalog since new ownership
The Sharper Image, which relaunched last year following bankruptcy, released a 68-page Father’s Day catalog on June 1.…
FTC slaps Kellogg’s again for health marketing claims
For the second time in a year, the Federal Trade Commission has criticized the marketing claims of Kellogg’s…
Medco launches multimillion-dollar consumer campaign
Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers…
Q&A: Joe Stanhope, senior analyst, Forrester Research
Joe Stanhope, senior analyst on Forrester Research’s Customer Intelligence team, talks with DMNews senior editor Rose Gordon about…