Scion bets on interactive game for tC launch
Scion is planning to unleash a full-scale marketing plan this fall for the rollout of its 2011 Scion…
Google allows consumers to block Analytics
On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics…
Groups urge investigation of alcohol industry’s online marketing
Two watchdog groups urged the Federal Trade Commission (FTC) to investigate the alcohol industry’s online marketing tactics and…
Dessy Group turns to Foursquare to launch dress collection
Bridal dress manufacturer Dessy Group will use Foursquare to promote its new Cynthia Rowley line of bridesmaid dresses…
Intercontinental Hotels rolls out $100 million campaign
Intercontinental Hotels Group launched a $100 million global, integrated campaign April 30 for its Holiday Inn brand, the…
FTC’s Vladeck details updated telemarketing rules
Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing…
Talbots to pay FTC $112K to settle telemarketing claim
Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency’s claim that…
Publicis reports 8.1% Q1 growth
Paris-based holding company Publicis Groupe reported an 8.1% year-over-year increase in its first-quarter earnings, casting 2010 into a…
Sears loses lead marketer to HP
Sears Holding’s SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy…