Gmail’s April Fools’ joke
Google, well-known for its April Fools’ jokes (remember Topeka?), put a new spin on its email service Gmail…
Rethink morning e-mail
One of the first questions an e-mail marketer must ask is, “What time should I send at?” Every…
Q&A: Ryan Tuttle, VP of strategic services, BrightWave Marketing
Ryan Tuttle joined BrightWave Marketing, an e-mail-focused digital agency, in January. He’s the former COO of Engauge Digital, where…
Brilliant DM to make you smile
Every once in a while, I come across a piece of marketing that is so insightful, well-timed and…
Pet Camp uses Facebook, e-mail to push new service
Client: Pet Camp? Vendor: VerticalResponse? Objective: Generate excitement among current clients for new services at a San Francisco-based…
Bracing pace for Starbucks’ CMO
Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. Not…
Rooting out fraudulent e-mail by way of authentication
Despite marketers’ best intentions to weed out e-mail spam, they are sometimes the victim of phishing or spoofing…
New reporter at Direct Marketing News
I’m pleased to announce that Direct Marketing News has hired Tim Peterson as our reporter covering all things digital…
Social marketing drives sign-ups at private-sale site Totsy: Social Media Week
Sixty-five percent of the marketing team at private-sale e-commerce site Totsy is dedicated exclusively to social media marketing,…
Super Bowl marketing creativity continues to expand beyond TV
Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field…