Data-driven analytics yield better offers at Navy store
Client: The Navy Exchange Vendor: QuantiSense Objective: This global retailer needed a better data analytics system to simplify…
Taco Bell media blitz aims to settle score on lawsuit accusations
Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print…
Lessons in social marketing from Food Lion
After Food Lion redesigned its dozen of stores in the Greenville, NC, greater area, the grocer looked for…
FTC extends comment period on Do-Not-Track
The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal…
Trolling for brides-to-be
The day after I changed my status on Facebook to read “engaged to” … the social network’s ad…
NRF’s 100th annual convention hits New York
The National Retail Federation’s 100th annual convention and expo, the Big Show, opened on Sunday in New York…
Q&A: Omar Tawakol, CEO, BlueKai
Omar Tawakol, a self-described computer science geek believes “data provides the intelligence for marketing.” He founded BlueKai in…
E-mail resolutions for a better year
We all make pledges for the new year – to lose weight, to break bad habits, to be…
Marketers chafe at Do-Not-Track proposal
Marketers reacted with weariness to the Federal Trade Commission (FTC) proposal to implement an online “Do-Not-Track” option that…
Roku’s Refer-a-Friend boosts both sales and awareness
The Roku product line isn’t new but the company wanted to raise brand awareness, as well as acquire…