Ally Bank’s CMO ignites rebranding
Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns…
Digital coupon campaign drives loyalty, new acquisitions at Newk’s
Chris Newcomb, owner of Newk’s Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining,…
Visa offers deals through iPhone app
Visa released an iPhone app December 14 that directs users to nearby discounts and deals by making use…
Q&A: Roger Barnette, CEO of SearchIgnite
Roger Barnette, founded SearchIgnite six years ago to provide large enterprise companies with the software to power and…
Honda busts into holiday marketing with Facebook NaughtyorNice app
The holiday season makes every marketer see dollar signs, but breaking through the clutter of competitors’ marketing messages…
Discover’s telemarketing practices in question
Discover Financial Services’ telemarketing practices came under fire this week as the Minnesota attorney general filed a suit…
Southwest celebrates 1 million Facebook fans with rewards promotion
When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only…
FTC moves ahead with ‘Do-Not-Track’
The Federal Trade Commission called for the implementation of a universal “Do-Not-Track” option that would allow consumers to…
Low-cost carriers earn marketing stripes despite industry challenges
JetBlue Airways 23 million annual passengers $3.3B annual revenues Southwest Airlines 86 million annual passengers $10.3B annual revenues…
Google to gobble up Groupon?
Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it’s more than an…