Adrea Rubin rebrands firm to promote additional services
Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo…
Q&A: Philippe Lang, product director of Ad Feedback, Kampyle
Advertisements are simply a part of the online experience these days, but how ads are served and how…
House hearing for online ‘Do-Not-Track’ registry set for December
The Washington Post is reporting that a House subcommittee expects to coordinate a hearing on Internet privacy in…
Delverde pasta brand tests QR codes in mobile campaign
As marketers look for fresh ways to engage with customers through new technologies, companies like Best Buy, Sports…
Google challenges Yelp with ‘Hotpot’
It’s hard to keep up with all of Google’s product announcements, but one that caught my eye this week…
Lyris names Stewart marketing lead, reports fiscal Q1 loss
E-mail marketing service provider Lyris has named Tina Stewart its SVP of marketing. Her hire is the company’s…
DMCNY hosts 26th Silver Apple Awards
The Direct Marketing Club of New York hosted its 26th annual Silver Apple Awards Thursday night in Manhattan…
Quidsi on hiring spree post-Amazon acquisition announcement
Quidsi began advertising for several open direct marketing positions just two days after it announced it has agreed…
Is your e-mail campaign coming up empty?
My Outlook e-mail blocks all images, which means I end up with a lot of “Right click here…
Toys ‘R’ Us adds mobile components to holiday campaign
Toys “R” Us’ holiday campaign is in full swing two weeks before Black Friday, the traditional start of the…