Amazon to acquire Quidsi (Diapers.com)
Amazon expects to acquire Quidsi, parent company to Diapers.com, in a $545 million deal, the companies announced Monday,…
Nielsen in midst of ‘erroneous’ data glitch
Nielsen informed clients this week that it may have under counted website traffic data at a number of…
Quidsi launches third e-commerce site, BeautyBar.com
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point…
Soap.com turns to direct mail in launch strategy
Soap.com, the three-month-old e-commerce site from venture capital-backed Quidsi, launched a direct mail campaign to raise brand awareness…
What’s going on at Facebook November 3?
Tech blogs are all buzzing about the invite that Facebook sent out to reporters last week for a…
Office Depot fuses marketing efforts
Monica Luechtefeld, a 17-year veteran of Office Depot, restructured her marketing teams earlier this year, moving all the…
Q&A: Tarik Dekkar, Americangreetings.com
Tarik Dekkar, VP of online marketing for Americangreetings.com and its online subsidiaries, on changing strategies Q: Your background…
Q&A: Cathy Halligan, SVP of sales and marketing, PowerReviews
Cathy Halligan joined PowerReviews, an e-commerce vendor, this July after nearly five years with the world’s largest retailer…
FedEx mobile strategy aims for customer loyalty
Mobile websites are nothing new, but today’s marketers are revamping outdated sites to connect to a new customer…
Profit up at Amazon.com
The big e-commerce headline this week was the 16% profit gain at Amazon.com during the third quarter. Sales…