The Street backs social startups in $250M fund
Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in…
DMA: 2010 winds down
Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed,…
Sephora chief tells marketers to ‘differentiate’ brands: DMA2010
Calling Sephora’s US e-commerce site “our biggest store in the world,” the chief executive of the global beauty…
New CRM system speeds Sears campaign process: DMA2010
A new CRM system has improved Sears Holdings’ campaign execution from two and a half months to three…
PepsiCo opens the DMA show in San Francisco
An enthused Bonin Bough took the stage Sunday around noon to open the lunchtime keynote for the 2010…
Q&A: Alexandra Morehouse, CMO of AAA NCNU
The CMO of AAA’s second-largest club, Northern California Nevada and Utah (AAA NCNU), has undertaken a rebranding of…
Q&A: Paul Rosenblum, MyBuys cofounder
The cofounder of MyBuys and the e-commerce software provider’s current VP of products and strategy, Paul Rosenblum, spoke…
The new ‘Direct Marketing News’ has arrived
If you take a look around the website today you’ll see all of the great content from the…
Bluefly CMO talks marketing style
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the…
Retailers at Shop.org consider m-commerce strategies
M-commerce and mobile marketing were among the hottest topics at this year’s Shop.org summit, as more consumers use…