Groupon to add more national retailers
The president and COO of Groupon, a daily deal e-mail newsletter in dozens of US cities, told an…
Vendors pull out all the stops at Shop.org
The Shop.org annual summit moved to Dallas this year but it has kept some of that Las Vegas…
Digital gift cards get the short stick
A new report finds that on the eve of the 2010 holiday shopping season, a number of marketers…
Q&A: Kim Dominguez, Cox Target Media
Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a…
Pom shoots back at FTC on marketing claims
In August, DMNews ran a feature on health and wellness product marketing. The angle of the piece tackled…
Q&A: Aaron Goldman, CMO of Kenshoo
Kenshoo, an international vendor that provides a search engine marketing platform, named Aaron Goldman its CMO on September…
Apple releases app guidelines
App building and the promotion of company apps has become big business for those in the marketing profession.…
Q&A: Clive Maclean, CEO, Euro RSCG 4D Discovery
Clive Maclean, CEO of Euro RSCG 4D Discovery, speaks with DMNews senior editor Rose Gordon about where he…
Google scores a win with ‘Priority Inbox’
I’m elbow-deep in editing for DMNews‘ annual Essential Guide to E-mail Marketing, and one of the big topics…
Scholastic turns to data, loyalty in renewed push for book clubs
While many in the publishing world have been slow to embrace the digital evolution (save for a few…