Networks use social rewards
Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC…
Open market for CRM apps
Technology industry heavyweights Microsoft and Google began selling third-party business-to-business customer relationship management (CRM) applications this year, challenging…
Video expands SEM reach for marketers
From how-to videos to viral, marketers find video can have a big impact on SEO strategies, at a…
Quad/Graphics to close five plants
Printing company Quad/Graphics announced August 5 that it will close five plants that employ approximately 2,200 workers. The…
EBay debuts ‘bucks’ rewards program
Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue “eBay Bucks” that can…
Visa launches Rightcliq e-commerce application
Visa launched a web application known as “Rightcliq” August 2 to make the online shopping experience easier for…
Who might buy B&N?
If multi-channel retailer Barnes & Noble indeed puts itself up for sale, who might emerge as the new…
Location-based services will make marketing sense
Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the…
Kaboodle names Zehren CEO
Social shopping website Kaboodle hired Anne Zehren as its CEO, effective August 2. She replaced Manish Chandra, one…
P&G begins insert coupon program
Procter & Gamble began a coupon-insert program in specially marked products this month. The initiative, launched in July,…