Journeys, location-based app team up for mobile rewards
Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys…
Acxiom names Suther CMO, replacing Darviche
Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company…
New York Giants kick off revamped e-commerce portal
The New York Giants football franchise has opened a revamped online store. Sports e-commerce service provider TeamFanShop is…
Tablet wars on the horizon
All aboard the tablet bandwagon! Following in the footsteps of Apple’s iPad, a BlackBerry tablet and a host…
Sears, Kmart launch Facebook application for college students
Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming…
Retailers prep for e-book education push
The growing popularity of e-readers and increasingly interactive educational materials are pushing publishers and retailers to plan for…
Direct marketers to see less Q3 hiring
Direct and digital marketers will face a mixed job market in coming months, according to agency executives and…
Campaign counts down to final installment of ’39 Clues’ children’s series
Children’s book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the…
Pappas Group pushes .co extension
Brand development agency Pappas Group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co…
Loyalty marketing: Stop copying the competition
In studying customer reward programs, Michael McCall, a consumer psychologist at Ithaca College, has found that they are…