Survivor: social network edition
We live in an age where Facebook is considered part of a daily routine by many. Boasting membership…
National Pen and subsidiaries name MeritDirect as list manager
Provider of promotional products National Pen Co., its Canadian branch Perfect Pen & Stationary, and its educational marketing…
ClearSaleing names Ari Osur general manager
Former Forrester Research principal analyst of interactive marketing Ari Osur has been hired as general manager of ClearSaleing,…
IBM survey finds increasing problems with data silos
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels,…
Euro RSCG Tonic names new strategic planning head
Euro RSCG Tonic has named Katie Rogin as its managing director of strategic planning, says Paul Klein, the…
Tony’s Pizza uses digital aspects for national audience
Updated at 9:34 a.m. June 19, 2012 Tony’s Pizza launched a regional marketing campaign around its square-shaped pizza.…
The Xbox Kinect is watching you
Long gone are the days when “don’t take it personally” was an applicable phrase for someone who has…
Constant Contact acquires digital storefront provider SinglePlatform
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get…
ComScore: Facebook ads work
Updated at 9:48 a.m. June 13, 2012 Despite recent debate as to the dubious viability of Facebook ads,…
What marketers can learn from J.K. Rowling
All hail the marketing genius that is J.K. Rowling. She continues to bring in funds in innovative ways,…