Xerox to launch integrated campaign touting business services
Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website…
Alterian acquires Intrepid to boost social media analytics
Integrated marketing service provider Alterian acquired Intrepid, a market research, social media and analytics consultancy, on September 1…
LATV runs mobile contest to increase viewership
Los Angeles-based Spanish-language television network LATV is conducting a contest, “Encuentra el Tesorito,” with a mobile component to…
Stride Shift gum launches Facebook app to create customer dialogue
Stride Shift gum launched a Facebook application called “Change Your Flavor, Change Your Life” August 27 to create…
Inbox Insider: Education is key to understanding social media marketing
Brands are welcoming e-mail marketing firms’ efforts to expand their services to include social media. However, it can…
Lindt USA launches sweepstakes, integrated campaign with Federer
Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its…
Buying into the ‘Eat, Pray, Love’ hype
I have to admit, I wasn’t running to the nearest theater to see Eat, Pray, Love — especially…
Customer loyalty gets most marketing dollars in social media: study
Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social…
Kraft Foods ‘Huddle to Fight Hunger’ campaign supports charitable giving
Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The…
MTV launches social game to ‘woo’ viewers
MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its…