Inbox Insider: How do you define mobile?
Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he…
MilkPEP launches mobile rewards program aimed at teens
The Milk Processor Education Program (MilkPEP) launched a mobile rewards program targeting teens as part of its overall…
Kotex ‘Project Makeunder’ contest engages consumers
Feminine care brand Kotex is running an online contest, “Project Makeunder,” to engage consumers. The Kimberly-Clark-owned brand partnered…
Nonprofits ask for mobile gifts
Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money…
Open Book Video partners with Lotame for audience data platform
Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame…
Mobile is the world in your hands
Last week, while I was having dinner with my sister, she held up her iPhone and said: “It’s…
Brands engage tennis fans
Several sponsors of this year’s US Open tennis tournament are using direct marketing tactics to engage, reward and…
Toyota’s Scion spins out integrated campaign to promote new tC
Toyota Motor Corp.’s Scion division rolled out an integrated marketing campaign on August 16, to promote its next-generation…
Marketers see potential in Facebook Places
Facebook unveiled a location-based check-in service August 19, giving marketers and advertisers a potential new way to reach…
Pizza Hut launches ‘If I Can Dream’ contest to engage Millennials
Pizza Hut launched a sweepstakes and instant win game August 16 for the If I Can Dream web…