National Geographic Society deploys e-mail campaign encouraging Facebook ‘likes’
The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook “like” button, to…
Inbox Insider: Social media impacts e-mail marketing strategies
Earlier this week, Marc Haseltine, manager of e-mail marketing at the National Geographic Society, told me about some…
Overstock.com launches sweepstakes to catch baseball fans
Overstock.com launched a sweepstakes August 16 with the Boston Red Sox baseball club to reach avid baseball fans…
Will 2D barcodes become a part of our own fabric?
Last week, I was corresponding via e-mail with Maria Mandel, VP of marketing and media innovation at AT&T…
Leukemia & Lymphoma Society launches mobile giving campaign
The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive,…
MLS, New York Red Bulls promote Henry debut with e-mail blast
Major League Soccer and the New York Red Bulls franchise sent out an e-mail blast August 9 to…
Gold Class Cinemas promotes ‘Eat, Pray, Love’ cooking demonstrations
Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its…
Webtrends acquires Transpond to go beyond measurement
Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial…
Inbox Insider: Personalization is the new black
We all know that relevancy is a term that is very fashionable. However, personalization is becoming more the…
Golden Nugget gambles on branded social gaming
The Golden Nugget casino has entered the branded social gaming space by launching a Facebook game. The hotel…