Domino’s delivers e-mail campaign to support photo contest
Domino’s Pizza launched an e-mail marketing push August 5 to promote its “Show Your Pizza” contest. The company…
Apparently, everyone wants you to ‘Eat, Pray, Love’
Eat Pray Love is set to hit theaters this Friday, August 13. The movie, if you don’t know…
VH1, Foursquare launch mobile sweeps initiative
Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare. Consumers who…
Barcodes boost interactivity
Brands are increasingly using interactive barcodes in their marketing efforts to bolster consumer interaction and improve existing campaign…
Connect with ‘intent-driven’ users
About.com’s Minskoff on the Web portal’s branding campaign derived from ‘timeless human behavior’ Q: About.com launched a campaign…
Universal Pictures adds ‘i-Trailer’ for teen movie push
Universal Pictures launched an i-Trailer on August 4 to promote Scott Pilgrim vs. The World, debuting the marketing…
Recruitment for the best
The marketing departments at the nation’s universities are in the business of attracting diverse, top talent to their…
Delish.com launches Facebook social game
Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated…
Inbox Insider: Be excited, not afraid
Last week, the Direct Marketing Association’s E-mail Executive Council launched a YouTube channel to create a more contemporary…
Shell campaign targets brand influencers with coupons, sweepstakes
Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its…