Sears launches integrated marketing campaign for tweens
Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales. The campaign, called…
Integrated marketing should use more interactive elements: IAB report
Marketers who spend more on interactive marketing can increase their resulting revenue, said the Interactive Advertising Bureau and…
Multichannel marketing boosting summer film releases
Last week, one headline read “Multichannel marketing campaign is vital to Inception’s popular reception.” I haven’t actually seen…
AARP promotes Road Show with e-mail effort
AARP is conducting an e-mail marketing campaign to promote its series of AARP The Magazine Road Show events.…
Billabong launches ‘I Surf Because’ customer acquisition effort
Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company…
DMA e-mail group creates educational YouTube channel
The Direct Marketing Association’s E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail…
Advertisers not tapping Twitter’s potential: 360i
Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking…
Harte-Hanks reports Q2 net income increase, revenue drop
Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second…
Ideeli launches customer retention e-mail marketing campaign
Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The…
Online ad spending to hit $61.8B for 2010: eMarketer
Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from…