StrongMail acquires two firms to expand services
E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its…
Discovery Channel launches integrated effort for ‘Deadliest Catch’ finale
The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show The…
TONY Kids adds augmented reality to its cover
For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile…
Brooks Sports promotes running shoe with direct mail, sweepstakes
Athletic shoe maker Brooks Sports launched its first mobile campaign July 26 to promote its Ghost 3 running…
WWE implements mobile barcodes
Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail…
Multichannel’s new back-to-school look
The back-to-school season is the second largest shopping season in the US, making it a critical sales period…
Social games add dimension
Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs. Discovery…
American Family Insurance creates social game to reach core demographic
American Family Insurance (AFI) has created its first social game, I-Am-Fam, in an effort to reach its main…
AOL creates online marketing hub for politics
AOL launched a web portal, AOL Advertising Politics, on July 22, targeting politicians interested in online display advertising, beginning with…
IFC Center launches e-mail campaign for fifth anniversary
The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20…