Inbox Insider: Want to be ‘down with the kids?’ Don’t pander
I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college…
About.com creates video short to market to advertisers
About.com is engaged in a b-to-b campaign to build its roster of advertisers. The company created a two-and-a-half minute video…
MTV’s Latin channel auditions new brand
MTV Networks’ Latin channel has created an online music contest reminiscent of American Idol as a part of its…
AirTran Airways pushes determination factor in sweepstakes with Melanie Oudin
Being a bit of a tennis junkie, a sweepstakes offering given by AirTran Airways to meet Melanie Oudin…
Employment outlook shaky for direct/digital marketers
The employment outlook for digital and direct marketers remained shaky in the third quarter as the economy continues…
JCPenney boosts mobile efforts for 2010 back-to-school campaign
JCPenney has ramped up its mobile efforts for its 2010 back-to-school campaign. This week, the retailer launched its…
Post Quad/Graphics-Worldcolor acquisition, companies combine forces
Now that Quad/Graphics’ acquisition of Worldcolor is complete, Quad is beginning the integration portion of the deal. For…
Meredith Corporation acquires The Hyperfactory
Meredith Corporation has completed its acquisition of mobile marketing company, The Hyperfactory. This follows a minority stake the…
Waiting to see the after-effects of the World Cup
On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated…
It’s all about who you know
As we know, e-mail marketing is one of the most valued tools in direct marketing. But, with a…