VIVmag taps head of brand marketing
VIVmag, an all-digital luxury lifestyle magazine for women, announced it has hired Adrienne Wallace as VP of brand…
Chevron, Texaco support credit card program with e-mail
Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created…
HSN, Sony promote ‘Eat Pray Love’ movie with direct mail, integrated effort
HSN has partnered with Sony Pictures to launch an integrated campaign for the upcoming film ‘Eat Pray Love,’…
Got Milk? effort takes a digital route
The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and…
Rentrak, Experian Simmons partner to integrate viewership data
Media measurement and analytics firm Rentrak Corporation has partnered with research and analytics company Experian Simmons to offer…
Inbox Insider: E-mail drives sales away from the inbox
Given that e-mail is the choice form of communication for many consumers, it’s no surprise that its influence…
USA World Cup Bid Committee taps Donovan for e-mail marketing campaign
The USA World Cup Bid Committee launched an e-mail marketing push July 1 utilizing the newfound star power…
JetBlue campaign touts TruBlue loyalty program
JetBlue Airways launched a campaign June 30 to acquire new members for its customer loyalty program, “TruBlue.” The…
Chase rolls out ‘Ultimate Rewards’ campaign
Financial services firm Chase launched a national advertising campaign touting changes to its “Ultimate Rewards” loyalty program on…
Forbes Media to promote investment guide iPad app
Forbes Media will market its just-released iPad application through e-mail, Forbes.com, its print magazine and social media beginning…