Mobile is changing the game at ‘Lucky’ magazine
Mary Gail Pezzimenti, online director at Conde Nast’s Lucky, said at the Direct Marketing Association’s Mobile Marketing and…
Wipro hires Pitney Bowes for international e-commerce service
Bangalore, India-based IT services company Wipro Technologies has tapped Pitney Bowes as its international e-commerce solution provider for…
Retailers’ websites need more personality: Forrester analyst
Brands are falling short on web design – and therefore personality – Ron Rogowski, principal analyst at Forrester…
Sears launches dedicated site for Puerto Rico
Sears Holdings has launched an e-commerce website for its flagship retail brand specifically for the Puerto Rico market.…
The Super Friends have resurfaced in ad land
A new legion of “Super Friends” are here, in the form of the Super Delicious Ingredient Force. SDIF…
Taco Bell counts on superheros in CRM program
Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The…
Pitney Bowes promotes O’Meara, O’Hara
Pitney Bowes promoted Vicki O’Meara to EVP and president of Pitney Bowes management services and government and postal…
ZelnickMedia to acquire Alloy for $126.5 million
An investor group led by ZelnickMedia will acquire Alloy, Inc., a media and entertainment company, for approximately $126.5…
Global ad spend to jump 4.5% in 2010: GroupM
Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion,…
Layla Grayce, City Sports incorporate Offerpop Twitter-measurement program
Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their…