Nielsen working with Media Rating Council on review after erroneous data report
Research, ratings and data provider The Nielsen Company said November 5 that it is working with the nonprofit Media…
Harrah’s launches in-resort digital ad network
Harrah’s Entertainment launched a digital advertising network in its resorts this week with Reach Media Group. Harrah’s goal…
Facebook unveils mobile enhancements
Facebook unveiled various mobile enhancements, including a deals component, on November 3. The social network launched a deals service…
Aaron’s launches ‘Win the Weekend of Your Dreams’ sweepstakes to attract new customers
Lease-to-own retailer Aaron’s launched the “Win the Weekend of Your Dreams” sweepstakes on November 1 to attract new consumers…
New Jersey Manufacturing Extension Program to kick off e-campaign eyeing new members
The New Jersey Manufacturing Extension Program will kick off an e-mail marketing campaign in mid-November with an eye on…
Dell global consumer effort aims to personalize PC brand
After losing market share this year, Dell launched a multimillion-dollar global consumer marketing campaign late last month to…
Q&A: Bobby Figueroa, Yahoo’s VP of product development for consumer advertising
Yahoo’s Bobby Figueroa, VP of product development for consumer advertising, discusses the company’s 2011 goals Q: What is…
Online contests build consumer interest
Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing…
WPP, IPG report Q3 revenue increases
Holding companies Interpublic Group and WPP Group reported increased revenues in the third quarter compared to the same…
Google’s Place Search throws roadblock at national advertisers, say industry experts
Place Search, introduced by Google this week to organize results around geographic locations, may help consumers find new…